East Sheen Florist Privacy Policy

Our Commitment to Your Privacy

At East Sheen Florist, we value your privacy and are committed to safeguarding your personal data. This Privacy Policy explains how we collect, process, store, and protect the personal information of all our customers placing orders in East Sheen and surrounding districts. It details your rights under the General Data Protection Regulation (GDPR) and outlines how you can exercise these rights.

What Data We Collect

In order to process your orders and deliver our floral products and services, we may collect the following categories of personal data:

• Contact Information: Name, address, postcode, and telephone number.
• Order Information: Delivery recipient details (such as name, delivery address, and contact information), message card content, and item selections.
• Payment Information: Payment card details or bank transfer references (processed securely by our payment processors, and never stored directly by us).
• Correspondence: Email communications, notes from phone conversations, and any feedback or complaints submitted to us.
• Technical Data: IP address, browser type, device information, and cookies where applicable (see further details below).

Lawful Basis for Processing Your Data

We process your personal data under the following lawful bases, as required by GDPR:

• Contract: Most data is collected and processed to fulfil our contract with you for the sale and delivery of floral products and services.
• Legal Obligation: Certain data must be retained or provided in compliance with UK law (such as for tax records).
• Legitimate Interests: We may use data for legitimate business interests, such as improving our services, internal administration, fraud prevention, and dealing with customer enquiries. We always balance these interests with your rights and freedoms.
• Consent: If you sign up for marketing communications or newsletters, these are only sent based on your explicit consent. You may withdraw consent at any time.

How We Use and Share Your Information

Your personal data is used solely for the purpose of fulfilling your floral orders, communicating with you about your order, responding to your enquiries or requests, and (where applicable) sending you promotions if you have consented to receive them.

We only share your personal data with trusted third parties that act as processors to help deliver our services, including:

• Payment processors (to facilitate secure payment transactions).
• Delivery partners (for order delivery within East Sheen and surrounding districts).
• Technical service providers (to maintain our website and order management systems).

Each processor is vetted and bound by contract to comply with data protection regulations, and your data is never sold to third parties for marketing purposes.

Data Retention Periods

East Sheen Florist ensures that your personal data is only retained for as long as necessary for the purposes set out in this policy:

• Order and transactional data are typically kept for up to 7 years to comply with legal, tax, and contractual obligations.
• Contact details for marketing are held only as long as you continue to consent.
• Enquiry and complaint data are retained for a reasonable period to resolve the matter and for reference if similar issues arise.
• Technical data (such as server logs and cookies) is generally retained for up to 12 months, unless legally required to keep it longer.

After these periods, data is securely deleted or anonymised.

International Data Transfers

All customer data is processed and stored within the UK or the European Economic Area (EEA) wherever possible. If it is necessary to use third-party service providers outside the UK or EEA, we ensure they provide an adequate level of data protection through appropriate safeguards such as standard contractual clauses approved by the European Commission.

Your Rights Under GDPR

As a customer of East Sheen Florist, you have the following rights over your personal data:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may ask us to correct any inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your data, unless we are required by law to retain it.
• Right to Restrict Processing: You can request the restriction or suppression of your data processing in certain circumstances.
• Right to Object: You have the right to object to data processing activities conducted on the basis of legitimate interest or for direct marketing.
• Right to Data Portability: You have the right to receive your personal data in a machine-readable format, and to request that we transmit it to another controller where feasible.
• Right to Withdraw Consent: Where we process data on the basis of consent, you may withdraw this at any time.
• Right to Lodge a Complaint: If you believe your data rights have been infringed, you have the right to file a complaint with the Information Commissioner's Office or your local authority.

To exercise any of these rights, please contact us with your request. We assess all requests in accordance with UK GDPR and will respond within one month.

Data Security Measures

We take the security of your personal data seriously. Appropriate organisational and technical measures are in place to prevent unauthorised access, accidental loss, alteration or disclosure of your data. These measures include secure storage, restricted access controls, encryption, regular staff training, and ongoing review of our data handling procedures.

Updates to Our Privacy Policy

This Privacy Policy is regularly reviewed and updated to maintain compliance with data protection laws and reflect changes to our procedures or services. The version date is shown at the bottom of this page. We encourage you to review this policy each time you use our services.

Scope of This Policy

This Privacy Policy applies to all customers placing orders with East Sheen Florist from East Sheen and the surrounding districts. By placing an order or interacting with our services, you accept the terms outlined in this document.

For more information or to exercise your rights, please contact us using the methods provided on our website or in-store.